Avoid reviews from your friends or random people from the Internet. If journalists or famous developers give a nice comment on your game, include it in your trailer. That’s why you always see testimonials on landing pages for products and services online. The words of popular people will add credibility and authority to your work. Drop in reviews and quotes from professionals.They want to know how the game plays and what they might buy. Use footage from the game! This is a game trailer.Having studied music scoring myself, I can assure you that sound is your best ally to convey a certain feel or emotion. Get them hooked with a powerful intro! Check out the Hollow Night release trailer for a good example. Especially on the Internet where anyone can just move on to the next video. You have between 3 and 5 seconds to capture the viewer ’ s attention.That’s enough time to show gameplay, to reel people in, but not too much so you don’t lose them before your call to action. The ideal length sits at around 60 to 90 seconds. This is a heritage from the movies industry, where trailers must be under 2 minutes 30 seconds long to be displayed in the theater, with few exceptions. Your trailer should be less than 2 minutes long. Hollow Knight’s release trailer offers a great example of a captivating intro It’s an even stronger tool in that it conveys all the information you want to share with the viewer in 1 to 2 minutes. It’s the only type of content that can combine beautiful images, fast-paced animation, engaging music and a strong call to action. You will hear this time and time again: the trailer is your best asset to spark people’s interest in your work. Share these 5 steps with your friends… 5 Steps to Marketing Your Game with a $0 Budget Click To Tweet Step 1: Make a kick-ass trailer to get people hooked Last is your landing page, where players will find everything they need to know about the game, and your devblog. Then come your press releases, which are required to reach out to journalists and YouTubers. The most powerful one is the trailer, followed closely by the screenshots. In her talk, Emmy outlines 5 types of content that will help you get noticed. The trailer, pictures and text you create to get people interested in your game will make or break your communication. 5 steps to marketing your indie game with no budget And this article will give you simple steps to help you become more successful.
If you’re short on cash, like many independent developers, you are better off doing as much as possible on your own. And with communication, putting your plan to execution and getting in touch with people. Now’s the time to get started with marketing, or building a plan. I sell products, and trust me, that’s how it is. But if you don’t do it, you won’t sell anything. Marketing your indie game is never 100% free.
Since then, I understood that marketing was not only required, but that I was free to do it in a personal fashion. And a fair part of that was due to my lack of interest for communication. I already built an indie game studio with a talented engineer, and we didn’t make it. That is why you must communicate in smart and innovative ways. To prove them that your work is worth their time and attention. In the crowded game market, your first problem is to reach out to people. You can rarely rely on what you make to grab attention. It’s true for all kinds of creations and products. There are plenty of great games that come out all the time, and as you know, making great games is not enough to sell them.